About Us

At It’s Only Paper, we believe planning should be simple, flexible, and stylish—without breaking the bank. Our mission is to create modern, affordable tools that help busy people organize their lives with ease. Whether you're a seasoned planner user or just getting started, our products are designed to bring clarity and calm to your everyday chaos.

The idea for It’s Only Paper came to our founder, Tabitha, in 2023, during a particularly overwhelming season of life—juggling a full-time job, a master’s program, and increasing family responsibilities. After testing countless systems and planners—from high-end brands to a surprisingly effective Dollar Tree option—nothing quite worked. None offered the balance of structure and flexibility she needed, nor served as a single “source of truth” for both personal and professional demands.

So in 2024, Tabitha created her first planner with one goal: to build something practical. The result? The Undated Daily Planner—the same one she uses today. With space for seasonal, monthly, weekly, and daily planning—plus ample room for notes and reminders—it’s designed to flex with your day, without sacrificing simplicity or style.

We’re proud to offer this flagship product and more, while staying true to one core value: it's only paper, and it should be priced that way.